Asians are known for being resourceful. Coke has taken full advantage of this and is poised to take over the Vietnamese thrifty-old-people sub-culture. Old bottle caps have been transformed into a lamp, a paintbrush, a spray bottle, a pencil sharpener, soap and ketchup dispenser, pepper shaker, and more. Coke says it’s giving away 40,000 caps in Vietnam before bringing the caps to other parts of Asia. To thrifty old people and Asians: your corporate solution is here.
With research from Lu Lu (Asian culture authenticator)