WATCH: 1,000 Danish Masochists Eat Ghost Chilies, Get Sick Quick [Warning: They Can Make You Vomit!]

Copenhagen’s Chili Klaus set forth this challenge on June 5: Participants had to eat a whole ghost chili, and be filmed suffering the consequences.

The ghost chili or Bhut Jolokia has a rating of over 1 million on the Scoville scale. Organizers kindly provided each person with a container of milk to help the chili go down.

With 1,000 people taking part, the reactions ranged from laughing and crying to dancing and yelling, with quite a few spontaneous barfs. I’m not sure whether to call these people brave or just plain silly!

The pain of eating a ghost chili. (Screenshot/YouTube)

The pain of eating a ghost chili. (Screenshot/YouTube)

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