Copenhagen’s Chili Klaus set forth this challenge on June 5: Participants had to eat a whole ghost chili, and be filmed suffering the consequences.
The ghost chili or Bhut Jolokia has a rating of over 1 million on the Scoville scale. Organizers kindly provided each person with a container of milk to help the chili go down.
With 1,000 people taking part, the reactions ranged from laughing and crying to dancing and yelling, with quite a few spontaneous barfs. I’m not sure whether to call these people brave or just plain silly!