Pharrell Williams takes a detour to the Japanese otaku in this one.
It Girl comes after Happy, Marilyn Monroe and Come Get it Bae have left their marks on pop culture. Pharrell releases this as the 4th single off the G I R L album. That’s almost 7 months after the album dropped.
Pharrell gets his video game and anime look courtesy of contemporary Japanese artist Takashi Murakami. Murakami has been known to work in many mediums. This collaboration with Pharrell seems to blend well, and it gives Pharrell a totally different type of video. Well, not totally different. What stays consistent are the abundance of beautiful girls, whether in living or animated form.
What’s crazy is that this isn’t even the last single from GIRL. Three days ago Gust of Wind was released. That’s like 11 months since Happy dropped.
Pharrell is probably stretching the time between singles because he rarely makes solo albums. In his 22 year career he has only released 2. He’s usually lending his talents or collaborating. In My Mind was released 8 years ago. G I R L is a lot more celebratory. It’s light. It’s fun. And Pharrell wants the party to go on and on.