Today host Karl Stefanovic revealed that he wore the same blue suit on-air for a full year to make a point about sexism and support his co-host Lisa Wilkinson. He only changed his shirt and tie.
“It does get a bit stinky.” Stefanovic only had the suit dry cleaned twice, but otherwise wore the Burberry suit for an entire year. His “reverse sexism” stunt has made headlines around the world.
Stefanovic said he hadn’t received a single complaint about wearing the same suit every day, but his female co-host Lisa Wilkinson regularly copped criticism about the way she looked.
“No one has noticed; no one gives a s**t,” he told Fairfax Media.
“Women, they wear the wrong color and they get pulled up. They say the wrong thing and there’s thousands of tweets written about them.
“I’m judged on my interviews, my appalling sense of humor—on how I do my job, basically. Whereas women are quite often judged on what they’re wearing, or how their hair is… that’s [what I wanted to test].”
The experiment was a show of support for Wilkinson, who gave a speech 12 months ago on the pressures and scrutiny women in television faced on a daily basis.
Wilkinson said: “From the emails I’ve received in this job, most have been from women and I don’t know how we got into that space where it leans to a lack of support.”
Stefanovic’s sexism stance garnered worldwide attention with feminist website Jezabel among those to weigh in on the experiment.
Reporter Isha Aran wrote: “As hilarious and interesting as this is, he simply proved something we all already know, the double standard women deal with on a day-to-day basis.”
“Stefanovic’s experiment is definitely hilarious but it also shines an important light on what his female colleagues have to deal with every day,” MTV.com wrote.
Unfortunately, it seems women will continue to be judged by a different standard than men.