The Reno Bighorns team is like a little puppy sister to a few big dog teams in the NBA. The Reno Bighorns are part of the NBA D-League, a league for developing future NBA talent.
Before Jeremy Lin got steady work in the NBA, he was sent between the Golden State Warriors and the Reno Bighorns. In Reno, he got playing time and the opportunity to develop his talent in a less intense environment. The D-League is like an NBA at the undergraduate level. As you can see, at some of these games there are hardly any people.
The Reno Bighorns gave Jeremy Lin the environment and playing time he needed for future stardom.