Saffron is one of the world’s most expensive spices, at about $15 a gram. It also grows in Afghanistan. Rumi Spice is a small company out of Massachusetts that was started by veterans of the war in Afghanistan. The veterans used connections with farmers in Afghanistan from their time serving there to start the company, which hopes to cultivate peace and culture through trade.
The company started in 2013 after Army veteran Kimberly Jung met with her friend and fellow vet Keith Alaniz. Alaniz shared that while serving in Afghanistan he knew a local saffron farmer who had a whole warehouse of saffron with no overseas buyers to sell it to. With that connection, the business was born and helps with social good as well. In fact, Jung reported:
“Without investment in agriculture, Afghan farmers have little prospects with shrinking land allotments—making them susceptible to the Taliban.”
Maybe we don’t need to fight terror with war, but with a little spice called saffron.