Blingy Baijiu: Would You Consume Gold Flakes as a Food Additive?

The idea of adding gold flakes to Baiju liquor is being considered by the health department in China. (Image: Weibo.com)
The idea of adding gold flakes to Baiju liquor is being considered by the health department in China. (Image: Weibo.com)

A new proposal in China is generating plenty of interest in the liquor industry, but it’s controversial because of the Chinese regime’s crackdown on corruption and overspending.

The National Health and Family Planning Commission just published a statement seeking public opinion on adding gold to Baijiu, which is an extremely popular Chinese drink.

According to the proposal, only gold leaf with a purity of 99.99% would be used, with a maximum amount of 0.02 grams per 1,000 grams of spirits.

The idea is not a new one, but several experts have expressed concern. A food safety professor at China Agricultural University pointed out that gold is not among the 20 plus essential elements needed by the human body, like iron and zinc, and there’s potential for toxicity at low doses.

Gold-flaked liquor would sell for around 300 yuan ($48), whereas regular Baijiu only costs a few dozen yuan.

Nanjing Art Museum sells an unapproved high-end gilded liquor called “Gold Leaf Spirit” for 3,999 yuan ($640) per bottle. The advert says: “It’ll keep you healthy, energetic, and drive away fatigue.”

A salesperson there told media they also produce a golden duck dish with real gold flakes, but they are processed. Their promotion says it will keep your bones strong and remove toxins from your body. However, there’s no data indicating that it’s good for health.

Deputy Director Ma Young at the China National Food Industry Association said: “I don’t understand what benefit there is in adding gold flakes to liquor. For it to function as an additive, there has to be a technical necessity…

We want to know why, and what their real motive is.

Translated by Ming Yue

This Is Why Beck Deserved to Win the Album of the Year Grammy Award
Indie Film 'Desert Dancer' Exposes Iran's Ugly Policies Towards Art