There was some real thought put into this, how to combine one of the most popular beverages in the world with the oldest advertising medium.
So from watching the video, to stay in the race in a very competitive tea market, Hälssen & Lyon came up with an innovative concept in conjunction with the advertising agency Kolle Rebbe.
They combined the oldest beverage with the oldest advertising medium to create something completely new.
I feel it’s a bit sad in a way, as tea itself is such a great product if it’s produced well by people who really care about the art, the terroir, the quality, and the tradition of growing and producing it. It’s an amazing product in its own right. Isn’t it a bit of an “old” trick to try to add a modern touch to everything that is apparently “old” and “traditional”… mainly to spark interest and sales?
Apparently it works, though, if you read the comments on the official video. Some of the comments are surprising:
- How do we become a partner of H+L? ~Özgür Özcan
- It’s not for sale yet because it is in development but I really really want this. Even if it costs 200€ ~Anne van den Hof
- Really really really want one of these, What an amazing idea!~SpankyDaM
and my two favorites:
- Shut up and take my money! ~Tiffany Wricks
- Despite being a redneck from Texas, i would totally buy this. ~raybands25
The annual calendar at this time has only been developed as a limited special edition for the company’s business partners. With all of the interest this has generated, though, it will be surprising if this doesn’t end up in commercial development.
I must say, I am not surprised about the product. With the concept coming from Hälssen & Lyon (or rather the Advertising Agency), it just embodies everything German to me—minimal waste + recycling + healthy drink + ingenuity.
I wonder if it will be a stepping stone in modern tea marketing. There are some very creative tea enthusiasts out there, such as Joey Roth with his Sorapot.
I am curious about the ink used to print the date… I’m not so thrilled about drinking ink, even food grade ink. But I would be curious to try a cup of this calendar tea.
So, how about you—would you buy this tea calendar?