Some Insights Into the Psychology Behind Why We Overshop

Something that still catches my attention and that I’m passionate about is discovering how the human mind perceives things, according to different situations and circumstances.

Of course, I’m not the only one. Lots of people are busy researching how to change our perceptions, and the psychology of consumerism is a lucrative business. For instance, media and advertisers use techniques to manipulate our desires, making us believe that we need much more than we actually do.

This is a very interesting video from TIME explaining IKEA‘s strategy to make us want more than we need:

  • The showroom journey begins with large items that can’t be loaded into our shopping carts, creating a feeling of anticipation and anxiety.
  • When we finally reach the point where we can pick items up, we’re worried about finding the ones we wanted, so are more likely to put them in the cart.

The video also gives some tips about avoiding some of these selling techniques:

  • Have a list of what you need.
  • Don’t shop if you’re depressed or anxious.

Having or not having material things doesn’t bring satisfaction for much longer than a few moments.

As Confucius said: “A true gentleman is one who has set his heart upon the Way. A fellow who is ashamed merely of shabby clothing or modest meals is not even worth conversing with.”



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