Something that still catches my attention and that I’m passionate about is discovering how the human mind perceives things, according to different situations and circumstances.
Of course, I’m not the only one. Lots of people are busy researching how to change our perceptions, and the psychology of consumerism is a lucrative business. For instance, media and advertisers use techniques to manipulate our desires, making us believe that we need much more than we actually do.
- The showroom journey begins with large items that can’t be loaded into our shopping carts, creating a feeling of anticipation and anxiety.
- When we finally reach the point where we can pick items up, we’re worried about finding the ones we wanted, so are more likely to put them in the cart.
The video also gives some tips about avoiding some of these selling techniques:
- Have a list of what you need.
- Don’t shop if you’re depressed or anxious.
Having or not having material things doesn’t bring satisfaction for much longer than a few moments.