Adidas has come up with a novel idea when it comes to the plastic waste that is in our oceans. They have announced that they’ve created a prototype of an ecologically-beneficial shoe. The shoe is made from recycled garbage that has been reclaimed from the ocean. It consists of ocean waste, illegal deep-sea gill nets, and it even has sustainable cushioning material.
The Sea Shepherd Conservation Society collected all the trash, and they are also a part of the project. It was collected while they were monitoring illegal poaching off the West African Coast.
Even the green fishing nets that were used during the expedition were incorporated into in shoe.
Adidas has formed a partnership with Parley for the Oceans, which is an environmental organization that is trying to stop the refuse pollution of the world’s oceans. The founder of Parley, Cyrill Gutsch, told The Huffington Post:
“We are extremely proud that Adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool.”
The problem with the idea is that they may never be for sale, with a spokeswoman telling The Huffington Post: “This is not a plan, this is an action. We did this to show what we are capable of doing when we all put our heads together.”
This is not the first time this idea has been used. Last year, three London students also created shoes made from plastic waste. The three collected the rubbish off the shores in the U.K., which also included the Thames; the project was called “Everything you buy is rubbish.”
Let’s hope it raises awareness of the amount of waste that goes into our oceans.