The UNTOLD Music Festival, which is held in Transylvania, wants your blood. Yes, that’s right.
For discounted tickets, all you have to do is give up your blood.
In the quest for more blood donations, the festival “Untold” is using the country’s legend of the infamous bloodthirsty vampire Count Dracula. Romania has the second lowest blood donations in the whole of Europe.
Promo Untold Festival 2015—iConcert.ro:
“Given that Romania faces an acute blood shortage in medical facilities, a campaign that takes inspiration from these myths in order to draw attention to a real problem is more than welcome. The ‘Pay with Blood’ campaign is aimed at boosting awareness of this need and contributing to increasing the number of donors in Romania,” UNTOLD Festival director Bogdan Buta said in a release.
According to IFL Science, the “Pay with Blood” campaign gives a 30 percent discount to anyone who becomes a blood donor online at one of the country’s 42 blood centers by July 24. Those who turn up on the day can receive a free one-day pass if they give blood at a mobile blood collection unit.
“It’s great; I’ve never seen anything like this before,” Krisztina Fejer, a 23-year-old photographer, told The Guardian. “It’s a positive campaign, but I hope people continue giving blood afterwards, when there is no reward for them.”
Pay with Blood is also proving to be a slick PR move for a first-time music festival, hoping to attract hundreds of thousands of visitors to its paid venues and free entry areas. “My phone hasn’t stopped ringing since we announced the campaign,” Giurgiu told The Guardian.
Sounds like a good solution for a real problem.