The Sun Valley Juice Company of Ketchum in Idaho has been ordered by the U.S. Food and Drug Administration (FDA) to cease all operations. The order is in place until the FDA determines whether the company is in compliance with laws and regulations.
In a media release the FDA wrote:
‘Sun Valley Juice company has received a letter ordering it to cease all operations
and confirm within five days that it has complied with the letter. The company complied with those demands of the letter.
According to the FDA, several attempts where made to help the company comply with the regulations before the order to shut down was issued.
A federal judge signed a consent decree (court-ordered agreement) in 2006 between the FDA and Sun Valley Juice Company. In the order, the Sun Valley Juice Company had agreed to establish and implement a hazard prevention plan.
In numerous visits, investigators from the FDA found the company repeatedly not complying with the terms of the consent decree, and were not acting within the Federal Food, Drug and Cosmetic Act.
Melinda K. Plaisier, the FDA’s associate commissioner for regulatory affairs, said: “When a company repeatedly disobeys food safety laws and regulations, and does not stick to a court-ordered agreement designed to protect public health, the FDA must use the full power of the courts to protect consumers.”
It is because the Sun Valley Juice Company does not pasteurize its juice, which is a process that kills bacteria that can cause illness, like E. coli. The consent decree, among other things, states that the company must take other steps to prevent any potentially harmful bacteria from contaminating its juice.
The inspections were intended to ensure that the company was taking these necessary steps designed to protect human health, according to the FDA release.
The Sun Valley Juice Company can only re-start its operations again when the FDA can be confident that the company can abide by the appropriate laws and regulations.
On the Sun Valley Juice Company website, it states: “Since our juice is made naturally without any preservatives or a pasteurization process, the juice is strictly regulated under the USDA’s Hazard Analysis & Critical Control Points (HACCP). The juice is tested once every 10 to 14 days, and there has never been a negative test.
Vision Times has tried to contact the Sun Valley Juice Company for a comment, but has not received a response.