A project of the We Save Lives organization, Reflections From Inside hopes to have more people make the right decision after a night of drinking. This video serves as a microcosm of the larger mission of the organization, which is to prevent accidents on the road. The organization does this with a three-pronged approach by working to prevent distracted driving, drugged driving, and drunk driving.
We Save Lives founder Candace Lightner hopes to make drunk driving socially unacceptable. With someone staring at you from inside a prison cell, the message is immediate. The video currently has over 1.8 million views. Hopefully that equals 1.8 million people who will drive a little safer.