As the world’s leading supplier of athletic shoes and apparel, and a major manufacturer of sports equipment, NIKE has an eye-catching logo, a simple design that is fluid and conveys motion and speed. Do you know the connotation behind the logo? Is it just a swoosh, as is thought by 80 percent of people around the world who have seen it? It’s not really a swoosh — it has a much deeper significance.
Here are some hints…
Change the angle — for instance, like this…
Still not seeing it?
Add another swoosh beside it…
Now do you see it? The swoosh is a wing! So what do wings have to do with the tick, then?
The word NIKE has its origin in the ancient Greek language. It is the name of the Goddess of Victory worshiped by the ancient Greeks. Ancient Greeks believed that those who were favored by the Goddess of Victory would win the victory. She would fly around the warship rewarding the victors with glory and fame; so now it also symbolizes good luck.
The designer of this logo, Carolyn Davidson, was inspired by the shape of the wings of the Goddess of Victory, and created the famous logo in 1971. It is meant to symbolize the spirit and power of the goddess. Today, it has become one of the most recognizable logos in the world.
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Translation Research by Mona Song