Nolcha Shows attracted fashion lovers to Artbeam Studios on Monday, where Olivia B’s runway show starred emerging brands like that of Alice Yim.
Yim, a Shanghai-born designer, showcased her feminine but edgy women’s collection at the New York Fashion Week runway-show. It was her second time showing at Nolcha Shows, according to her comment on Nolcha Shows.
Staying true to her vision, she showcased a style flavored for the young, modern working woman.
Among her pieces were also some very stylish men’s outfits in a similar taste, screaming young, masculine, and minimalistic.
In the world of mass production and outsourcing, it is becoming increasingly difficult to combine quantity and quality. Fashion designer Alice Yim intends to change that.
“My vision is to create garments made of elevated, natural fabrications [… ].”
While the fashion world has come under scrutiny for sourcing its fabrics in third world countries, where workers are pushed to the verge of slave work, Alice Yim has dedicated herself to a more morally sound approach when it comes to her clothes.
“I work directly with factories that practice proper industry standards, and I try hard to lessen the amount of hands that go into creating each piece in order to make it price conscious for the customer, without sacrificing the quality.”
Her style is very feminine, boasting easy silhouettes, made with lux fabrics that easily transition from day to evening. Her girly signature is generally classic, modern, and carried out in minimalistic shapes.
Yim draws inspiration from the places she goes and the cultures she encounters.
“I am strongly influenced by my travels and by different cultures. I also draw inspiration from art, which reflects in my fabric choices,” she told Nolcha Shows.
Philosophy behind the brand
Yim keeps a humble mentality when it comes to her fashion statements. Her main attention is focused on the young working professional who cares more about the quality of her clothes. While Yim might want the person wearing her clothes to be noticed, she “never requires to be the center of attention.”
“I like to dress a young, working professional who is less concerned about quantity and more concerned about quality and the longevity of a garment. She never requires to be the center of attention, but gracefully makes her presence known.”
According to Kerry Bannnigan, who launched Nolcha Shows in 2007,the motivation was born out of the need to give independent fashion designers a reputable platform to showcase their collections, she said in a quote by Fashion Times.
Thanks to efforts like this, underdogs like Alice Yim are able to put a foot into the highly competitive arena of fashion designers.