Bubble tea is a cool, refreshing, sweet drink with tapioca pearls. It is also known as pearl milk tea (珍珠奶茶 zhenzhe nicha), boba drink, and boba milk tea (波霸奶茶 boba nicha). It was created in Taichung, Taiwan in the 1980s. “Bubble” refers to the milk froth that generates after shaking the cup, while “boba” symbolizes the tapioca pearls, which originates from a Taiwanese slang term for “big breast” or “big-breasted female.”
Originally, the tapioca pearls used in bubble tea were rather small in comparison to the many different sizes of tapioca pearls used nowadays. Tapioca pearls can be brownish-blackish, white, pink, yellow, or green. Bubble tea may also have coconut jelly or sweetened jelly cubes of konnyaku, which is a traditional Japanese health food.
Bubble tea shops sometimes use a sealing machine to put a flat cellophane top over the lip of the cup to prevent spillage until the customer pierces the sealed top with a straw. The drink may also be served with a plastic dome-shaped lid. One of the obvious traits of bubble tea is a fat straw that facilitates the sucking up of the tapioca pearls.
Bubble tea is to Taiwan what coffee or soda is to the United States, and bubble tea shops appear to occupy every street corner in Taiwan. It has also spread all over the world. According to CNN’s Travel website, bubble tea was ranked 25th among the world’s 50 most delicious drinks.
Some key players in Taiwan’s bubble tea industry have expanded globally. Among them are ChaTime, which has over 1,000 stores worldwide, Quickly, which operates more than 2,000 stores on four continents, Gong Cha with over 1,000 shops, and CoCo Fresh, which has expanded operations to Asia, South Africa, and North America.
Easy Way International Co. Ltd., which has over 1200 shops in such countries as the Philippines, Malaysia, the U.S., Australia, New Zealand, South Korea, China, Japan and others, had a turnover at a tea shop in Tokyo’s Akihabara District on opening day of over 350,000 yen (US$3,000).
According to the Central News Agency (CNA), the Taiwanese company BoBoQ set up its first bubble tea operation in Germany in 2010, and currently has over 100 shops across Europe and the Middle East. Furthermore, McDonald’s in Germany, which added bubble tea to its menu at its 800 locations, offers the beverage in 250 possible flavor combinations.
Bubble tea is one of the most delicious drinks in the world, and the wide variety of bubble tea makes it a symbol of Taiwan’s vibrant and diverse culture.
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