Chinese industry has seen a boom in economic stability throughout the country. The middle class has become more financially stable, and is demanding their products have improved quality and sophistication. Moreover, the upper class has become obsessed with designer labels, thus increasing the market demand for high-end products.
This has also given Chinese designers more opportunities to expand and build their businesses. Taking hold of the opportunity, a group of six designers has started their own designing venture. These people were educated abroad, but now have returned to their homeland for the sole purpose of building a high fashion brand.
Angel Chen, Daniel Xuzhi Chen, Momo Wang of Museum of Friendship, Mushroom Song , Xiao Li, and duo Liushu “Shu Shu” Lei and Yutong “Tong Tong” Jiang of Shushu/Tong are the designers in the group. These people are responsible for bringing new life into Chinese fashion.
They have chosen a path that is not the traditional route for any Asian student studying in the U.S. or Europe. People who have studied here prefer working for a brand that has been established already, and then after gaining experience, they venture out as an entrepreneur.
Angel Chen has compared their group to The Antwerp Six, another popular group of designers in the 1980s. She further added that Chinese designers are in a market where they can push the boundaries of fashion further. These fashion designers are all in their 20s, but that is not the only similarity that they have in common.
They also showcase their work together through fashion shows in China, all the while supporting each other as all of them walk on the path of creativity and success. Not all of it, though, has been a walk in the park for these designers.
Materials, like different fabrics and other raw materials, are scarce, and factories are used to producing garments in large quantities. Mass production does not pay attention to details in the clothing produced. This is the total opposite of what the designer is aiming for.
A designer needs to have a perfect article with supreme printing of patterns, exceptional stitching, and match ongoing dying trends. These designers are fighting all odds to make their brands recognized all over China, as well as internationally.
They have physical stores as well, but not online stores. When they finally manage to solve their troubles related to production, we can surely expect online stores. Finally then, more people will be able to access their products and possibly even evolve their own tricks of shopping online and availing themselves of great bargains, just like many other online shopping stores.
As the fashion industry continues to grow even more in the near future, these designers will have the benefit of becoming pioneers in a new age of fashion. A fresh new perspective from a half dozen locals can create a stepping stone for future generations.
Hopefully, their efforts will definitely pay off in the near future, and the Chinese will have their own designer labels that they will surely be proud of.