True to his reputation of being one of the best music composers of our age, Hans Zimmer has once again delivered a soul-stirring score for a Range Rover SUV ad. A video describing the creative process behind scoring the advert was also released, giving us a good look into the mind of a musical genius.
Zimmer drove through the winding highways of Los Angeles to get the inspiration for his score. The music was composed in partnership with content studio Atlantic Re:think. An interactive map route of his trip, two-mini movies, and photographs of Zimmer during his composition process were also released.
“Everything I do, I always hear music in my head. So I score everything. The curves. The landscape. The smell… I order my world into some sense of harmony,” Ad Week quotes Zimmer.
The music composer took a trip down the Angeles Crest Highway, also known as the “highway into the heavens”. This is a 60-mile-long road that was constructed in the late 1920s, carving it out from the San Gabriel Mountains. At every climb, turn, and descent, Zimmer looked at the sights and listened to the sounds of the spot and pair it with his notes. This became the foundation of his score. The final music of the advertisement was scored at Zimmer’s Santa Monica studio.
Hans Zimmer is legendary for having delivered some of the most memorable Hollywood scores over the past decade. Of late, his partnership with director Christopher Nolan has resulted in the greatest soundtracks in recent times, like the score of the Dark Knight series, Inception, Interstellar, and Dunkirk.
His music is characterized by the seamless blend of traditional orchestral instruments with electronic notes. Named as one of the “Top 100 Living Geniuses” by The Daily Telegraph, Zimmer has received an Academy Award, four Grammy Awards, and two Golden Globes.
He was honored with a star on the Hollywood Walk of Fame in 2010. In recognition of his impact on world music, a group of Polish astronomers named the asteroid belt (495253) 2013 OC8 that was discovered in November 2017 as Hanszimmer.
You can listen to his Range Rover score here:
Unique promotions by Range Rover
While hiring one of the best music composers to score an ad is something that every top business would do, Range Rover is known to go the extra mile and come up with some crazy promotions for their vehicles. An excellent example is its recent promotional campaign in China this year.
The stunt team for the promotion decided to scale the famed Heaven’s Gate, known as Tiānmén Shān in Chinese. They had to drive the Range Rover straight to the top of the mountain, a journey that was 11 kilometers long and consisted of 99 turns.
A video of the stunt, nicknamed the “Dragon Challenge,” was uploaded to YouTube, garnering more than 3 million views. While the video shows how the car got to the top, it never shows how it came down.
Some people suggested that the car must have been airlifted from the mountain since there was very little chance the stunt team would take the risk of riding down at full tilt. But the team later confirmed that the vehicle was actually reversed slowly to the bottom by using safety cables.