Samsung has announced that it will be launching a very unique Galaxy smartphone very soon — one that can be folded. This comes on the back of the launch of Galaxy 9 last month. The company hopes that the foldable feature of the phone will make it a massive hit among consumers despite its reportedly high price.
The foldable Galaxy phone
The news of Samsung’s foldable phone was revealed during the company’s mobile division CEO DJ Koh’s interview with CNBC. However, Samsung has not introduced the foldable feature just as a novelty. Instead, the company believes that the ability to fold the phone offers a much better experience for its users.
“When you need to browse or see something, then you may need to unfold it. But even unfolded, what kind of benefit does that give compared to the tablet? If the unfolded experience is the same as the tablet, why would they [consumers] buy it? So every device, every feature, every innovation should have a meaningful message to our end customer. So when the end customer uses it, [they think] ‘wow, this is the reason Samsung made it,'” CNBC quotes Koh.
More details about the phone are expected to be revealed at the Samsung Developer Conference in San Francisco this November. If Samsung manages to pull off delivering the foldable phone by year-end, it will certainly boost the growth rates of the company’s mobile division, which saw a 20 percent decline in sales during the second quarter of 2018.
However, whether the phone will actually go on sale by year-end or merely be showcased is not known. Meanwhile, the price of the phone will reportedly be very high, so high that it might make even Apple’s iPhone X look cheap in comparison. But considering that it will essentially be the world’s first foldable phone, demand should not be a problem.
Other foldable phones
Samsung is not the only company looking to produce foldable smartphones. All major phone brands, including the likes of Apple, LG, Huawei, Microsoft, etc., are in various stages of developing their own foldable mobiles.
Apple is aggressively working toward the development of foldable iPhones if reports are to be believed. “Our checks also suggest that Apple is working with suppliers on a foldable phone,” The Sun quotes Wamsi Mohan, an analyst at Bank of America Merrill Lynch. The phone will also double up as a tablet and is expected to hit the market by 2020.
LG is said to be developing a hybrid bendable phone. The phone can’t be folded like a true foldable phone. Instead, one can only fold it in half as per LG’s patent. Another tech giant rumored to be building a foldable smartphone is Microsoft. The company is likely to use a hinged screen. This would be an interesting development since it will solve the huge gap that occurs when laying down a dual screen tablet flat on a surface.
However, it is Chinese company Huawei that might end up putting out a foldable phone first. As per reports, the mobile could be launched as soon as November, which would beat even Samsung’s estimates of a year-end launch. However, since Huawei has not given any concrete commitments in this regard, Samsung has a very good chance of becoming the first company to launch a foldable phone.
Considering data security and overall integrity in device performance, Huawei’s release should not be a dampener for Samsung even if it is earlier.