Talk of Samsung’s upcoming Galaxy S10 has it being positioned as an “iPhone killer.” Scheduled to launch sometime in early 2019, Samsung has yet to officially release any details about the upcoming smartphone. However, rumors point toward a host of impressive specifications that give credence to the claim that the Galaxy S10 will bring some serious muscle to the fight.
The Galaxy S10 will challenge one of the strongest and most attractive features of the iPhone — its gorgeous screen. The iPhone X comes with a super retina 5.8 inch HD display with 458 PPI and a screen-to-body ratio of 82 percent. Galaxy S10 will reportedly come with an edge-to-edge Infinity Display that has a PPI of about 600. The incredible screen-to-body ratio of 93 percent would make the phone closely stick to its claim of bezeless design.
The S10 might also beat Apple in one key technology — 5G connectivity. Touted as the next big leap in Internet connectivity, 5G allows for blazing fast download speeds that dwarf current 4G technology. Samsung already has an agreement with chipmaker Qualcomm that will ensure that the Galaxy S10’s 5G connections are smooth and reliable. Streaming 4K content will now be flawless on the S10, performing much better than the iPhone, which will likely be stuck with 4G connectivity for some time.
Another interesting piece of tech that is expected to be in the Galaxy S10 is an under-screen fingerprint reader. At present, all smartphones feature a fingerprint reader either on the rear or on the front. But this takes up space on the phones. With the new tech, the fingerprint reader will be placed beneath the screen, which is unheard of in the smartphone market, allowing Samsung to truly stand out from the iPhone.
A 3D sensing camera will also be included in the S10 according to the reports, which will again be superior to what the iPhone X currently offers, providing better facial recognition and unlocking capabilities. The tech is being developed for Samsung by Mantis Vision, an Israeli startup, in association with camera module company Namuga.
Other features expected in the Samsung Galaxy S10 include a superfast UFS3.0 storage and LPDDR5 memory that will be twice as fast as the S9. A notch-free screen, transparent backplate, and a speaker built into the screen is also likely to be featured on the S10.
When it comes to marketing tactics, there are brand loyalists who are largely impervious to any influence and remain true to their brand. “Much like politics, each camp has the diehards that will never move — lifelong affiliations to iOS or Android run as deep as Republican or Democratic affiliation — so the real fight is over the platform switchers who can navigate between the walled gardens of the two ecosystems,” says a Forbes article.
Though Samsung will largely not succeed in wooing fanatic iPhone loyalists, what it can do is to leverage its position among the neutral demographic by showcasing how its features and specs make it a more powerful phone than Apple’s offering.
In addition, Samsung has an advantage of presenting the Galaxy S10 as their 10th-anniversary phone. Such special occasion launches generally get enough media buzz and pique curiosity of the general public. And combined with the powerful specs it offers, let’s see who will lead in the coming years.