Breakfast is in trouble. From McDonald’s Egg McMuffin to Taco Bell’s Waffle Taco, breakfast trends continue to veer into unhealthy territory and skyrocket in fat and cholesterol. And now, even one of the most healthful breakfast options – oatmeal – is at risk. Starting in October, the Quaker Oats man will be sporting a milk mustache.
MilkPEP, the milk promotion program sponsored by the dairy industry, has splashed its marketing campaign across the iconic Quaker Oats logo. Marketing milk is a disservice to Quaker’s customers who may not know that milk has zero health benefits. In fact, milk is associated with many health risks. In the American diet, dairy products are some of the top sources of saturated fat and cholesterol – major contributors to heart disease, America’s No. 1 killer. More than one glass of milk per day can increase the risk of breast cancer by 73 percent, and two and a half servings of dairy products can raise prostate cancer risk by 34 percent.
Skim milk is not a better option – it still holds many of the dangers as whole milk, including cholesterol and sugar. Just one cup of skim milk has more sugar than a serving of Lucky Charms!…
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