Published with permission from LuxuryWeb Magazine
The saga of Johny Bootlegger Liquors traces back to an era known as Prohibition, America’s ill-fated experiment with the abstinence from alcoholic beverages. The journey began when the 18th Amendment to the U.S. Constitution, along with the Volstead Act — drafted under the guidance of the Anti-Saloon League and supported by the American Temperance Society — enforced a nationwide ban on the manufacture, transportation, and sale of intoxicating liquors, starting from Jan. 17, 1920.
The stringent regulations led to an upsurge in the illegal production and sale of alcohol, known as “bootlegging.” This era witnessed the emergence of clandestine drinking establishments, or “speakeasies,” alongside a surge in criminal activities including racketeering, gang violence, and corruption that significantly eroded public support for the Prohibition.
By early 1933, the acknowledgment of Prohibition’s failure was apparent, prompting Congress to propose the 21st Amendment, which was ratified on December 5, 1933, repealing the 18th Amendment and bringing an end to the Prohibition era. However, the impact of this period had lasting effects, particularly in major cities, diminishing respect for law enforcement and the judicial system, and setting the stage for the Great Depression.
Johny, a so-called “entrepreneur,” was serving time in Sing Sing prison when he conceptualized the idea of speakeasies — private clubs where individuals could socialize, dance, and enjoy alcoholic beverages. Iconic Manhattan establishments such as the 21 Club and Chumley’s became renowned speakeasies and lounges of the time.
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Recently, our team received a delightful package containing three fruity liquors from the Bootlegger line, which are ideal for crafting cocktails or enjoying as post-dinner refreshments. Accompanying the selection was a vintage-style metal flask, reminiscent of those used during the Prohibition era. The flavors — Alcatraz Sour Apple, Sing Sing Sour Grape, and Syndicate City Sour Peach — are tributes to the innovative spirit of Johny and are available for legal purchase through the Geloso Beverage Group.
These versatile spirits are not only excellent for cocktails but also serve as delicious toppings for ice cream, fruit slushies, or even as flavor enhancers for fruit salads and desserts. Upon tasting, we found these concoctions pleasantly surprising, offering a refreshing twist when added to a glass of seltzer. Indeed, the legacy of Johny Bootlegger lives on, encapsulating a bygone era while providing enjoyment in the present. Cheers to that!
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