By Cai Siyun, Vision Times
The mysterious death of mainland Chinese actor Yu Menglong on Sept. 11 has continued to ignite international outrage and calls for accountability. Across Chinese and overseas social media, millions of fans are demanding justice by boycotting concerts, television shows, and brands tied to Yu’s case.
Within days, “Tianyu Media,” Yu’s management company, and its parent firm “Mango TV/Mango Super Media,” saw their stock prices crash and several executives abruptly resign. Netizens summed up the reaction with one phrase echoing across the internet: “Retribution came fast.”
RELATED: ‘They Killed Me’: Psychics, Prophecies, and the Search for the Truth Behind Yu Menglong’s Death
A sudden death, a nation outraged
Authorities have maintained that Yu’s death was accidental (the result of an accidental fall stemming from a night of heavy drinking) and ruled out foul play. But few were convinced. Chinese netizens flooded the Chaoyang Police hotline, demanding a formal investigation, only to be met with repeated refusals by Chinese police.
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Now, crowd-sourced investigations have uncovered a disturbing pattern: Under Tianyu Media’s management, at least nine other artists have reportedly “died or disappeared” under suspicious circumstances as well. Many now believe Yu’s case is linked to the same corporate network — and are uniting in a digital resistance movement targeting the firms and figures involved.
RELATED: Global Outcry Over Yu Menglong’s Mysterious Death: Evidence Point to Ritual ‘Sacrifice’
Stocks plummet, executives resign
In the days following the public backlash, “Tianyu Media” and “Mango Super Media” suffered steep sell-offs. According to “Sina Finance,” Mango’s stock price plunged 6.68 percent on Oct. 9 and another 5.12 percent on Oct. 10, wiping out more than ¥7.67 billion RMB (over USD $1 billion) in market value in just two days.
Mango Super Media’s own filings show investor confidence collapsing: As of Sept. 30, 2025, the number of shareholders had fallen to 37,900, down 15,400 from the previous month — a staggering 28.9 percent decline.
RELATED: Shocking Revelations from Yu Menglong’s Friend: Massive Insider Details Stun Public
Soon after, resignations began rolling in. The company announced that Vice President Luo Zejun had formally stepped down and would no longer hold any position. Previously, Shen Yadong, Vice President and General Manager of Tianyu Media since 2020, also resigned citing “personal reasons.”
Netizens were quick to notice the timing:
- “Are they cashing out and fleeing?”
- “Mango is crashing — smart people are dumping shares!”
- “People power is powerful — press on, Menglong!”
Others added a tinge of sarcasm:
- “Resigning at this junction — it’s extremely suspicious!”
- “Retribution comes quickly!”
- “You reap what you sow!”
- “When abnormal things happen, there must be demons behind them.”
Some reflected on Yu’s impact:
- “One person could make this much of a wave — those perpetrators didn’t expect that.”
- “He was like a domino — when he fell, a whole cascade fell with him.”
- “Everyone’s amazing — keep it up!”
Suspects face public reckoning
Among those targeted by public outrage is Fan Shiqi, one of the key suspects in the Yu Menglong case. His concert was canceled after selling only 15 tickets, and brands swiftly terminated his endorsement deals. New acting roles have dried up entirely, leaving his entertainment career effectively over.
MORE ON THIS: Fan Shiqi Allegedly Confesses to Killing Yu Menglong—Voiceprint Matches
Online reactions were celebratory and fierce:
- “Well done! Keep boycotting!”
- “Removing endorsements from murderers = justice — keep going!”
- “Perpetrators must pay! The CCP elites behind them must also be exposed!”
- “We’re making noise for Little Fish (Yu Menglong) — he cannot be forgotten!”
Another suspect, Gao Taiyu, faced a torrent of anger when he attempted a livestream on Sept. 28. Chatrooms flooded with demands that platforms forcibly shut him down. Others, including actors Fang Li and Tian Hairong, have also seen their films boycotted as part of the growing grassroots campaign.
Taking to the streets
The movement is no longer confined to the internet. According to the YouTube channel “Finance Cold Eye,” citizens have begun taking to the streets to protest against “Tianyu Media,” chanting slogans like “Tianyu Media — shut it down!”
On Oct. 8, a large LED screen at the entrance of Wuyue Plaza in Jiangsu played close-ups of Yu Menglong on loop, accompanied by the text “I am Yu Menglong.” On Bilibili, users reported similar displays in several other cities, with comments reading:
- “We’re here on Oct 8 — never abandon, never yield.”
- “One group, one cause. Together we fight, together we win.”
The wave of action has gone global, as Yu’s case continues to be reported by “Foreign Policy” (U.S.), “BBC” (U.K.), “The Straits Times” (Singapore), “CNA” (Taiwan), and “The Sydney Morning Herald”(Australia).
Meanwhile, an international petition on Avaaz calling for justice for Yu has surpassed 390,000 signatures, and continues to gain tens of thousands everyday.