By Gao Yun
Walmart said it is working with Google to roll out a new shopping experience that integrates Google’s Gemini artificial intelligence with Walmart and Sam’s Club product selection, pricing advantages, and delivery services. The goal, the company said, is to make shopping more intuitive and more closely aligned with everyday consumer needs.
A new shopping interface inside Google Gemini
According to an announcement on Walmart’s website, the experience is being developed by Walmart and will be accessible directly within Gemini, Google’s flagship generative AI platform, through what the company described as a “Universal Commerce Protocol.” The initiative focuses on three areas: improving product and price matching, enhancing personalization, and accelerating delivery.
When users make shopping requests through Gemini, the system will surface relevant products available both online and in physical Walmart and Sam’s Club stores. Customers asking for recommendations on spring camping gear, for example, will receive suggestions drawn from Walmart’s broad inventory.
Because the interaction is conversational, related products and services can be refined and expanded as the dialogue continues, allowing the system to adjust recommendations dynamically in response to user input.
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From product discovery to checkout
Walmart said customers who discover products through Gemini will be able to complete purchases directly within the familiar Walmart or Sam’s Club interfaces, without switching between platforms. The company said this design is intended to streamline the process from product discovery to checkout while maintaining consumer trust.
Once customers link their accounts, the system can recommend complementary items based on their online and in-store purchase history. Orders can also be combined with items already placed in a Walmart or Sam’s Club shopping cart, while automatically applying benefits associated with Walmart+ and Sam’s Club memberships.
Speed and flexibility in delivery
In terms of fulfillment, customers and members will be able to choose when and where their orders are delivered. Walmart said hundreds of thousands of locally selected items can be delivered within three hours, with some orders arriving in as little as 30 minutes.
Retail’s shift toward agent-led commerce
John Furner, president and chief executive of Walmart U.S. and the incoming president and CEO of Walmart Inc., said the shift from traditional web- or app-based searches to what he described as “agent-led commerce” represents the next major evolution in retail.
He said Walmart is not only responding to that shift but actively helping to drive it, adding that bringing the Walmart experience directly into Gemini through its partnership with Google is a critical step toward more intuitive and personalized shopping.
Google and Alphabet Chief Executive Sundar Pichai said artificial intelligence can enhance every stage of the consumer journey, from discovery to delivery. He described Walmart as a long-standing retail innovator and said the two companies are working together on new open standards to bring agent-based commerce into practice. Pichai said customers will soon be able to access Walmart services they already use directly within the Gemini app.
Rollout and global scale
The new shopping experience will launch first in the United States within Gemini, with plans to expand to international markets later.
Walmart said it serves about 270 million customers and members each week across more than 10,750 stores and multiple e-commerce platforms in 19 countries and regions. The company reported fiscal 2025 revenue of $681 billion and employs approximately 2.1 million people worldwide.
