WATCH: Gentle Giant Yao Ming Calls On China to Give Up Ivory

Former NBA star Yao Ming is raising international awareness about the consumption of ivory and rhino horn in Asia with the help of WildAid, Save the Elephants, and the African Wildlife Foundation.

At 7 feet 6 inches tall, the 33-year-old recently said he feels a connection with Africa because many of the animals are bigger than him.

Previously, Yao put his weight behind a campaign to stop people eating shark fin soup, because Chinese people were the biggest consumers.

Let’s hope Yao’s influence will make a similar difference for the big animals of Africa.

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