When disaster strikes—a fire, a flood, mold, or asbestos—most homeowners don’t know where to begin. For Robert Feinberg, Founder and CEO of It’s Not a Pain Inc., guiding people through those overwhelming moments has been his life’s work for nearly two decades.
“I started this company almost 20 years ago with a squeegee and free window-cleaning products,” Feinberg said in a recent interview. “From there, I built it up into many divisions. Today, we have about 30 divisions and serve everything from restoration to real estate, property management, maintenance, and cleaning.”
A name people remember
The company’s distinctive name came from a simple insight.
“Everybody remembers pain,” Feinberg explained. “You’ll always remember a company with ‘pain’ in the name. Everybody has pain in life—work is always a pain sometimes—so that’s how I chose the name.”
That memorable branding now represents a nationwide operation serving residential, commercial, and industrial clients across all 50 states.
From emergency response to full-service solutions
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It’s Not a Pain Inc. operates as a 24/7 emergency restoration company, responding to water damage, fire damage, mold remediation, and asbestos abatement. But Feinberg emphasizes that his company does far more than emergency cleanup.
“We’re a one-stop shop,” he said. “We guide the whole process from start to finish. We do testing—water meters, soot testing, mold testing—and we handle the entire insurance process.”
Feinberg often brings in independent public adjusters to help homeowners navigate complex insurance claims. “We help them get the correct amount of money to finish their homes,” he said. “Most people don’t understand how the process works until they’re already in a bad situation.”
The biggest challenge: trust
Despite the company’s scale and experience, Feinberg says the greatest challenge has always been earning trust.
“Homeowners have to trust me to guide them,” he said. “It’s about building a relationship. Sometimes people don’t trust us in the beginning, but later they realize we were guiding them in the right direction—and they call us back.”
That trust is built through transparency. Feinberg’s team documents projects with before-and-after photos, explains every step of the scope of work, and alerts homeowners if additional issues are discovered beyond the original plan.
“We walk them through everything,” he said. “We make sure everybody’s happy.”
Fast response, human-centered care
In emergencies, speed matters. Feinberg says his teams are always ready.
“We move quick,” he said. “All our equipment is already in our vehicles. When a call comes in—water damage, fire—we dispatch immediately.”
But what truly sets the company apart is its willingness to take financial risks to help people in crisis.
“If there’s a fire, we give free board-ups, free housing in hotels, food—we pay out of pocket first,” Feinberg said. “Then we submit everything to insurance. Sometimes we lose money, sometimes we gain. It’s a gamble—but we do it for the community.”
Making a difference beyond repairs
One of Feinberg’s most memorable cases involved homeowners in Massachusetts whose properties were shut down after an unlicensed contractor mismanaged their projects.
“I fixed their whole situation financially,” he said. “Unfortunately, there wasn’t enough money left to finish the houses, so I helped them sell and move in a better direction. We’re also licensed realtors, so we could do that.”
Stories like this reflect Feinberg’s broader philosophy: business should serve people, not exploit them.
“Honesty is your best policy,” he said. “You treat everybody from all walks of life equally. If you don’t pay people well, you won’t get results for your customers.”
Leadership from the field
Unlike many executives, Feinberg prefers to stay hands-on.
“I like being in the field,” he said. “Then I see everything. You understand what’s happening, and you can change things and make them better.”
He believes frontline workers hold the real power in any organization. “Without the people, there’s no company,” he said. “The lower level has more power than the upper level.”
Community first, always
Feinberg strongly believes that businesses must give back.
“It’s not always about money,” he said. “When you give back to the community, you feel better—and people appreciate that. Building relationships and understanding different cultures matters.”
That belief extends to his support of local media.
“It’s always good to have media behind you,” he said. “It lets people know you’re doing good things, giving back, and willing to help—sometimes just with free guidance.”
Free guidance when it matters most
Feinberg’s message to homeowners and business owners is simple: don’t wait until it’s too late.
“Give us a call—it’s all free consultation,” he said. “We guide you so you don’t make bad mistakes. It’s about trust and honesty. I hold their hand and explain everything, because most people don’t understand the process.”
After nearly 20 years, Feinberg says his mission remains unchanged: to make the hardest moments in people’s lives a little easier.
“We make all your cleaning and restoration needs painless,” he said. “That’s not just a slogan—it’s how we work.
”It’s Not a Pain Inc. continues to grow by prioritizing community support, quality service, and genuine relationships. For a free consultation or more information, call 1-800-906-1178, email [email protected], or visit itsnotapain.com to learn more about the company’s full range of services.
