Ford sales in China jumped by almost 50 percent last year as Chinese consumers continue to demand vehicles from the automaker.
On Monday, Ford announced that the company’s wholesale car sales reached 935,813 vehicles in 2013, up 49 percent from 626,616 vehicles in 2012. Sales in the holiday season were also strong, rising 35 percent from 70,510 vehicles sold in December 2012 to the sale of 94,838 vehicles in 2013.
“2013 has proved to be a milestone year for Ford’s accelerated growth in China as we delivered on our plan to bring to China seven of Ford’s next-generation global vehicles, including the Ford EcoSport, the Ford Kuga, the new Fiesta, and the all-new Mondeo. In 2013, strong Chinese customer demand for our greatly expanded lineup of vehicles allowed Ford China to set yet another annual sales record,” said John Lawler, chairman and CEO of Ford Motor China.
“In 2014, by remaining focused on our plan, we look forward to serving more Chinese customers—growing our capacity, expanding our dealership network, and continuing to bring them high-quality, safe, fuel efficient and smart Ford vehicles.”
In addition to these sales, Ford’s passenger car joint venture Changan Ford Automobile (CAF) also had a lucrative year, selling 678,951 wholesale vehicles in 2013, up 62 percent from 418,500 wholesales sold in 2012.
While Ford is certainly enjoying its sales figures, we cannot forget about the electric vehicle and its progress. A number of factors have stalled the adoption of electric vehicles (EVs) across the West, namely range anxiety—the worry you will run out of juice—a lack of charging stations, and a large lump sum at the start to secure such transport. However, in China, the government is keen to make sure consumers are willing to take EVs on, expanding subsidy programs and heavily investing in the promotion of the greener alternative across many cities and towns.
Image credit: Ford
With permission: SmartPlanet