The International Tourism Fair, ITB Berlin, was held from March 8 to 12 at Messe Berlin in Berlin, Germany. More than 10,000 exhibitors from 187 countries participated in the event. An estimated 120,000 buyers attended, in addition to 180,000 visitors. Transactions totaled US$747 million, making ITB Berlin the world’s largest tourism trade show.
Taiwan’s Tourism Bureau and several tourism companies attended the event to promote Taiwan. Taiwanese promotional ads won five stars (first prize) in music, four stars (second prize) in eco-tourism, and three stars (third prize) in eco events in the category of music and videos during the event’s Golden City Gate Awards.
Watch the following Taiwanese promotional video entitled Taiwan — The Heart of Asia:
This year, eco-tourism and green tourism were the themes of the Taiwan Hall’s exhibition. Mountaineering, hiking, cycling, and railway travel in Taiwan were introduced to visitors via promotional films. Mr. Lin Kuenyuen, chief of the International Section of the Taiwan Tourism Bureau, said that Taiwan borders the tropical and subtropical zones, with more than 200 mountains higher than 3,000 meters, which offers bountiful and varied natural scenes worth visiting.
Watch this promotional video entitled Time for Taiwan — My Beautiful Island:
Cycling is one of the low carbon activities recently promoted in Taiwan. The Cycling Festival is held in November each year to attract those who are interested in outdoor sports and adventures. Taiwan is rapidly developing green tourism opportunities, such as The Cycling Festival, for visitors
Watch this video of the 2013 Taiwan Kom Challenge:
Translation by Mona Soong and Audrey Wang.