This year’s Natural Products Expo West, held from March 4–7 at the Anaheim Convention Center in California, gathered over 60,000 attendees and 2,700+ exhibitors as it reaffirmed its status as the premier event for natural, organic, and health-focused products. Here were some of the standout moments from the event:
Highlights that set the tone
The show opened with Climate Day, sparking dialogue on climate action and sustainability. The Fresh Ideas Organic Marketplace provided an outdoor networking space reminiscent of a farmers’ market, spotlighting certified organic goods. Meanwhile, Natural Products Business School offered emerging brands guidance on distribution, funding, and growth.
Throughout, educational keynotes and panels also tackled the state of the industry, supplements, and clean beauty trends.
Trending at Expo West
Key trends this year included:
- Pistachio-Flavored Products: From gelatos to spreads, pistachio emerged as a breakout flavor.
- High-Protein Foods: Demand surged for items like chicken breasts and cottage cheese, driven by health-conscious shoppers.
- Sustainable Packaging: Brands emphasized eco-friendly materials across product lines.
- Clean Beauty: Growth in personal care offerings focused on natural ingredients and transparency.
Standout exhibitors
Kara Coco
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Pure coconut water made from fresh coconuts with no additives, offering natural hydration and electrolytes to benefit overall health.
Saint James Iced Tea
Low-calorie, organic iced teas in recyclable aluminum bottles. The brand is praised for its clean taste and eco-friendly ethos.
Khong Guan
A heritage biscuit and soy sauce brand from Singapore, known for its iconic red tins and nostalgic appeal.
Philippine Brand
Dried fruits and juices showcasing authentic Filipino and South East Asian flavors, combined with global food safety certifications.
Roots Farm Fresh
Potato fries cooked in organic avocado oil, with a goal of blending sustainability and clean eating.
Ocean’s Halo
Seaweed snacks and kelp broths stored in plastic-free packaging to support ocean and marine life conservation.
Loacker
The Italian wafer giant is celebrated for its choice of natural ingredients and ethical sourcing.
Honey Smoked Fish Co.
Ready-to-eat honey smoked salmon, high in protein and omega-3s.
La Croix
The social media-favorite sparkling water is still a leader in zero-calorie, natural refreshment.
GuruNanda
Ayurvedic-inspired oral care and essential oils with a focus on purity, quality, and accessibility.
C2O Coconut Water
C2O Premium Thai coconut water comes in sleek metal cans and is valued for its clean taste and optimal hydration.
Sunny Fruit
These organic dried fruits, which are sourced from Turkey, are praised for their portioned convenience and use of clean labels and ingredients.
Tosi Snacks
These crunchy organic nut and seed bars are packed with plant protein and minimal ingredients.
Stonyfield
A pioneer in organic dairy and yogurt products that aim to blend sustainability, activism, and wholesomeness. The brand’s yogurt products are praised for its high probiotic and nutritional content.
SesaONE
Taiwanese sesame-based foods highlighting fresh, traceable ingredients with minimal processing.
T.A.S. Thai Exotic Drinks
Tropical fruit beverages, including coconut water and other offering authentic Thai flavors like mango and lychee, is praised for its clean sourcing and affordability.
PeptPure
A collagen peptide supplier distinguished by chemical-free production and verified bioactivity.
The big picture
Expo West 2025 underscored the industry’s commitment to innovation, sustainability, and health. From clean-label snacks to climate action initiatives, the event showcased how brands are aligning purpose with profit in a rapidly-evolving food space.
For more information, including upcoming events and other FAQs, please visit the official website here.
