CES 2025, held from Jan. 7–10 in Las Vegas, once again proved to be a global stage for the most transformative consumer technologies. Organized by the Consumer Technology Association (CTA), this year’s show embraced the theme “DIVE IN,” inviting attendees to immerse themselves in bold, future-shaping innovations across multiple industries.
Key themes
Artificial Intelligence (AI):
AI dominated the show floor, particularly in how generative AI is being used to boost productivity, personalize health care, and enhance everyday user experiences. Major players like Samsung, LG, and Siemens showcased intelligent systems that promise to redefine how we interact with devices, both at home and in the workplace.
Digital Health:
At The Venetian, the Digital Health Summit spotlighted cutting-edge solutions aimed at improving longevity, reducing medical costs, and empowering patients. Notable exhibitors included AARP, ResMed, and Withings, all emphasizing accessible, tech-forward wellness.
Mobility and Automotive Tech:
The West Hall buzzed with next-gen transportation—from futuristic electric vehicles to urban air mobility. BMW unveiled its immersive Panoramic iDrive, while Honda introduced its 0 Series EVs featuring Level 3 automation.
Energy Transition:
Sustainability took center stage with a new conference track focused on renewable energy and climate tech. Companies like Hitachi and SK shared scalable innovations to confront global energy challenges head-on.
Keynotes and premier events
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Jensen Huang, CEO of NVIDIA, delivered a keynote on Jan. 6, offering a compelling look at how AI and accelerated computing will transform industries and everyday life.
Leading up to the event, Media Days (Jan. 5–6) gave companies a chance to unveil their most anticipated products, setting the tone for the innovations to come.
New tech
Quantum Computing:
This year’s CES explored how quantum systems might soon tackle problems far beyond the capabilities of classical computers, with implications for everything from logistics to pharmaceuticals.
Smart Home Integration:
Samsung and LG demonstrated the next generation of smart devices, including home appliances fully compatible with the Matter standard—designed to make interconnected living seamless and secure.
Wearables & Augmented Reality:
Wearable tech took a leap forward, with AI-enhanced features and augmented reality devices showcasing how technology is blending more naturally with daily routines and personal wellness.
Innovation awards and startup highlights
With over 4,500 exhibitors, including around 1,400 startups, CES 2025 was a testament to the global appetite for innovation. The Innovation Awards received a record-breaking 3,400+ submissions, spotlighting the industry’s creative pulse. Here were some of the highlights:
Newpong Co., Ltd.
A South Korean innovator in ultrasound-based aesthetic and therapeutic devices, Newpong’s booth stood out with a suite of products for non-invasive skin treatments and fat reduction.
- LINCURVE PRO uses patented Concave HIFU technology for curved-area therapy.
- LIPOSOUND and LSSA cater to different regional markets for ultrasound-assisted lipolysis.
- SONOCARE and SONOQUEEN target skincare and wrinkle treatment with HIFU.
Headquartered in Wonju-si, Newpong also operates a Deep Sono R&D Center and a production site in Seoul. The company has expanded across Europe, the Middle East, Africa, and the Americas. Recognitions include CE MDD certifications and ISO 13485, and it was named a “Global Leading Company 1,000+” in 2023.
Aram Huvis Co., Ltd.
Known for its high-resolution diagnostic tools for skincare and haircare, Aram Huvis integrates AI and big data into its globally distributed product line.
At CES 2025, it unveiled AISG (AI Scalp Grader) — a breakthrough device analyzing scalp health in real time. With partnerships including LVMH, L’Oréal, and Estée Lauder, and products available in 70+ countries, the company is helping drive personalized beauty tech to new levels.
KOSÉ Corporation – Mixed Reality Makeup
KOSÉ wowed attendees with Mixed Reality Makeup, a beauty-tech experience allowing users to try on cosmetics via high-speed projection mapping.
- 1000 fps Projection + Infrared Tracking keeps virtual makeup aligned with facial expressions.
- Customizable Looks let users experiment in real time with eyeshadow, blush, and lipstick.
- Adaptable Booth Setup makes this ideal for retail spaces, events, or brand activations.
The technology earned a CES Innovation Awards 2025 Honoree in XR Technologies & Accessories. Visitors tried it firsthand at booths simulating both traditional (Kabuki-style) and modern looks, or in-store at Maison KOSÉ Ginza in Japan.
Fujiiryoki Co., Ltd.
The inventor of the world’s first massage chair, Fujiiryoki returned to CES with its signature Cyber-Relax line, showcasing chairs equipped with:
- 4D/5D Massage Mechanisms
- AI Body Scanning
- Shiatsu and Heat Therapy
Founded in 1954 in Osaka, the brand’s premium chairs are often certified as medical devices in Japan. Visitors to the booth left visibly recharged after just minutes in the high-end recliners.
Polyphenol Factory
Founded by Professor Hae-Shin Lee of KAIST, this biotech startup blends polyphenol science with haircare. Their flagship innovation, LiftMax 308, forms a film on hair that locks in moisture and strengthens fibers.
Their product line, Grabity, includes shampoos and mists clinically shown to reduce hair loss by 90.2 percent and boost volume by 40 percent for up to 48 hours. The brand saw strong traction after launching in South Korea in April 2024 and entering the U.S. market earlier that year.
Daiwa Massage Chairs
A crowd favorite, Daiwa, a division of U.S. Jaclean, showcased elegant massage chairs designed in California with Japanese Shiatsu techniques and precision engineering.
Established in 1982, Daiwa combines holistic Japanese wellness with modern luxury. Visitors flocked to try the sleek models and left CES with a refreshed body and spirit.
From AI-driven health tools to immersive beauty experiences and next-gen mobility, CES 2025 gave the world a vivid glimpse of what’s next. With innovation touching every corner of life — from your skin and scalp to your ride and recliner — this year’s show proved that the future isn’t just digital — it’s personal, immersive, and designed to make everyday living healthier, smarter, and more connected.
