DENVER, Colorado — Held on Aug. 20–22 at the Colorado Convention Center in Denver, Newtopia Now 2025 brought together hundreds of natural, organic, and wellness brands in a curated event dedicated to what organizers call “conscious products” — goods rooted in sustainability, clean ingredients, and human-centered innovation.
Created by Informa Markets (the team behind Natural Products Expo West and Expo East), this newer show offered a more intimate, mission-driven counterpart to the major Expo circuit.
The show floor was organized into themed “neighborhoods” — Thrive, Glow, and Regenerate — each highlighting a different sector of the wellness ecosystem. Startups and established brands showcased better-for-you snacks, functional beverages, clean beauty items, supplements, and emerging categories like mushroom-based foods, plant-forward proteins, and even holistic pet wellness.
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Programming emphasized community over spectacle, with founder-led “Stoop Talks,” expert-led education sessions, and lounges that encouraged meaningful networking between retailers, investors, and mission-driven brands. Overall, Newtopia Now painted a clear picture of where natural CPG is headed: toward products that merge innovation with purpose and business growth with genuine values.
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Featured exhibitors
Long Weekend
Long Weekend makes premium freeze-dried soups designed for quick preparation; just add hot water and enjoy. The company slow-cooks each recipe using real ingredients before freeze-drying the final product, preserving flavor and texture “as if it came straight off the stovetop.” With playful branding and clean-label formulations, the soups aim to upgrade traditional instant soup.
Flavors range from Tomato Bisque and Carrot Ginger to Thai Coconut Curry, and the brand is expanding into U.S. grocery channels, including The Fresh Market.
MOXĒ
MOXĒ positions itself as an earth-friendly aromatherapy brand offering vegan, cruelty-free essential-oil products made in the U.S. Its signature nasal inhalers — widely used for focus, congestion relief, energy, and nausea — are paired with shower mists, diffusers, and “smell training” kits for olfactory recovery. The brand emphasizes transparency, simple ingredients, and wellness solutions that fit daily routines, not just spa environments.
Ancient Nutrition
Ancient Nutrition blends ancient wellness traditions with modern science, offering supplements built around collagen, bone broth protein, probiotics, herbs, and superfoods. The company highlights its Regenerative Organic Certified farming initiative and its R.A.N.C.H. Project, which promotes regenerative agriculture and climate health. With a strong sustainability message and a broad range of functional formulas, Ancient Nutrition remains a major influence in the natural-supplements sector.
Harvest Right Commercial (HRC)
HRC, based in Salt Lake City, is known for developing some of the first affordable commercial freeze dryers. The company provides industrial freeze-drying equipment for food, nutraceutical, and scientific use. Its units, such as the HRC100, which processes up to 65–100 pounds of fresh food per batch, appeal to businesses needing scalable and efficient production without investing in massive, single-unit systems.
Nutranext
Nutranext, headquartered in Sunrise, Florida, manufactures and distributes a broad portfolio of vitamins and supplements across retail, e-commerce, and direct-to-consumer channels. Known brands under its umbrella have included Rainbow Light multivitamins, Natural Vitality’s anti-stress formulas, and NeoCell’s collagen supplements. With vertically integrated manufacturing and a long history in the natural-supplements category, Nutranext remains a key player in mainstream and specialty nutrition markets.
Clean Simple Eats
Clean Simple Eats, founded by Erika and JJ Peterson in Utah, has rapidly grown into a major wellness brand built around “clean” nutrition and lifestyle products. Starting with meal plans, the company expanded into protein powders, clear protein drinks, collagen blends, greens mixes, nut butters, and energy formulas. Now carried nationally, including in The Vitamin Shoppe, CSE emphasizes transparency, third-party testing, and ingredient integrity.
BetterAlt
BetterAlt merges Ayurvedic ingredients with modern formats such as gummies, honey sticks, and capsules. Best known for its shilajit products, the brand appeals to younger wellness consumers through a strong TikTok presence and transparent third-party testing for purity and safety. Its formulas address everyday concerns — gut health, sleep, stress, energy — and lean into the rising popularity of herbal and adaptogenic wellness.
Nuwonder
Nuwonder offers holistic wellness solutions inspired by traditional Eastern herbal philosophies but adapted for modern lifestyles. Its product lines — including Daily Wonder supplements, targeted Pro Series formulas, and Skin Wonder topical products — focus on immune support, energy, and skin repair using natural, plant-based ingredients. The brand emphasizes sustainability, no animal testing, and clear functional benefits.
Marukan
With a heritage dating back to 1649, Marukan specializes in premium, slow-brewed Japanese rice vinegar. Produced in both Japan and the U.S., Marukan’s Genuine Brewed and Organic vinegars follow a traditional multi-step fermentation method using high-quality rice and koji. Non-GMO, gluten-free, and vegan certified, the brand remains a category leader and a staple for both Asian cuisine and modern clean cooking.
Heritage Kulfi
Heritage Kulfi, founded by Mansoor Ahmed in New Jersey, brings the South Asian frozen dessert tradition of kulfi to the U.S. market. The brand offers premium pints in flavors such as Alphonso Mango, Pistachio, Saffron, Rosewater, Cardamom Chai, and Malai Sweet Cream. Known for its clean-label promise — halal, kosher, egg-free, gluten-free, and non-GMO — Heritage Kulfi pairs cultural authenticity with premium ingredients and sustainable packaging.
Espírito Cacau
Espírito Cacau is a Brazilian “tree-to-bar” chocolate brand using single-origin cocoa grown on family farms in the Atlantic Forest region since the 1890s. With GI/DOC certifications and minimal-ingredient recipes (often just cocoa and a natural sweetener), the brand leans into purity, terroir, and high cocoa percentages (70–85 percent). Its premium positioning and strong sustainability story appeal to wellness-minded chocolate consumers.
Roots Farm Fresh
Roots Farm Fresh, based in Brooklyn, makes organic frozen potato products — fries, wedges, tots, and sweet-potato items — cooked in avocado or olive oil instead of seed oils. The brand emphasizes sustainability through its use of upcycled, “cosmetically imperfect” potatoes and a mission-driven model that donates one pound of sweet potatoes for every pound sold. With clean ingredients and strong social-impact messaging, it stands out in the frozen-food aisle.
Cedar Valley
Cedar Valley is a Canadian family-run snack company known for its coconut-oil pita chips, inspired by recipes from Lebanon’s Beqaa Valley. What began as a high-school project has grown into a 12,000-square-foot facility with distribution across 1,300+ Canadian retailers. The brand highlights its family heritage, clean-label values, and a growing portfolio of seed-oil-free snacks.
